Let’s imagine you have a $60 average order value, are spending $3k per day, and are currently getting a $30 cost per purchase.
This means that you are generating 100 purchases per day.
In order to make your money back on this product, you need to make ONE extra sale, ONE time.
That is a 1% performance increase on a single day. That should be a piece of cake :)
Looking at it in a different way:
If by using our testing framework, you are able to reduce your cost per acquisition by just 6.67% to $28, you will pay for this framework in 25 orders… so probably by the time you eat lunch on the first day :)
That means on $3k spend per day, you'll be getting 7 extra orders per day, even before scaling.
That's 210 orders per month. Over the course of two months, you'll have generated an extra $25.2k in revenue. Not bad for a $49 investment :).
Again, many of our clients are able to reduce their CPA by 10%, 20%, or more.
But I want to give you conservative numbers to work with here.